Blue Ocean Strategy
How to Discover New Growth Opportunities
A One-Day Session
"It will always be important to swim successfully in the red ocean [but] to seize new profit and growth opportunities, companies also need to create blue oceans."
-- Fast Company Magazine
Learn How To:
- Evaluate process performance relative to current strategic goals
- Use the Blue Ocean tools to identify non-traditional markets
- Use Process Analysis and Value Innovation to leverage untapped strategic strengths
- Manage the deployment of Blue Ocean ideas with the Balanced Scorecard
Act Now! Enroll a team of key leaders today!
Blue Ocean Strategy:
Finding Untapped Growth Opportunities
Traditional strategies built around market share rarely lead to dramatic and enduring success. In most industries -probably yours- hard fought gains fade as competitors copy innovations and counterattack with new offers of their own. Such is the way of business.
However, there is a way out of this "red ocean" of competition.
Using cutting edge concepts to drive value innovation and demand creation, your company can chart a course to a "blue ocean" where the competition does not yet exist and your company's distinctive process capabilities deliver value to the customer that would-be competitors cannot easily copy. Learn how to:
- Evaluate your products and services using the red ocean-blue ocean- blue sky (ROBOBS) perspective
- Create a Strategy Canvas to assess your strategic position
- Leverage unique process capability to deliver Value Innovation
- Target non-customers you can attract
- Differentiate between blue ocean and blue sky opportunities
- Convert new ideas into actionable strategic plans
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne demonstrates a mindset and methodology to "make the competition irrelevant." This practical seminar marries the Blue Ocean approach with strategic and process analysis tools you can use to craft breakthrough strategies for your company. Act now! Enroll a team of key leaders today.
Special Benefit
All participants will receive a copy of Blue Ocean Strategy and Business Process Management and the Balanced Scorecard.
You'll Benefit Most From This Seminar If You Are A...
- Senior executive responsible for making strategic decisions
- Chief Financial Officer or Controller
- Marketing leader looking for new ways to position products and services
- Product or process manager
- Member of a strategic planning task force
- Visionary who has difficulty communicating the Vision
SEMINAR OUTLINE
ROBOBS: The World of Growth Possibilities
- What is a Red Ocean?
- What is a Blue Ocean?
- What is a Blue Sky?
- Where do you need to compete?
- The six principles of Blue Ocean Strategy
Strategic Assessment - Techniques for Finding Blue Oceans and Blue Skies
- The four phases of assessment: financial, customer, process, and learning and growth
- Why processes are important to strategy and innovation
- What makes your organization great?
- Utilizing process leveraging techniques to discover ROBOBS opportunities
- Process extension
- Market extension
- Enterprise creation
- Utilizing customer analysis techniques to discover ROBOBS opportunities- the Kano Model
- The Strategy Canvas
- Drafting and analyzing your Strategy Canvas
- Product Innovation- The Product Worksheet
- Selecting a strategy that best capitalizes on your distinctive process
Building a Strategy
- Identifying, linking and aligning strategic objectives
- Managing strategy: Four perspectives
- Communication of progress
© Copyright 2010, Orion Development Group