Strategic Planning: A Process-Oriented Approach
Leverage Process Excellence to Improve Your Profitability & Competitive Advantage
A Two-Day Seminar
Breakthrough performance is within reach of your organization. By aligning strategic planning and process management, you will enable your organization to:
- Foster innovation that yields distinctive capabilities or competencies
- Leverage these capabilities for competitive advantage
- Focus process performance on strategic (as well as operational) objectives
- Convert strategic objectives into actionable operational plans
- Ensure your business system is performing at peak capability
- Capture the full, long-term benefits of process reengineering and improvement projects
Aligning Strategy & Process: The Key To Long-Term Profitability and Success You'll Benefit Most From This Seminar If You Are A... Seminar Outline What You Will Learn
"Without doubt. . . .processes are the source of ‘firm-specific’ special competence that makes the competitive difference."
--Peter G.W. Keen
The Process Edge
Aligning Strategy & Process: The Key To Long-Term Profitability and Success
The "Quality Revolution" of the 1980’s and "Reengineering Revolution" of the 1990’s produced many notable success stories. Dramatic improvements in productivity, speed and quality were reported at Florida Power & Light, Mutual Benefit and several Baldrige-Award-winning companies.
Unfortunately, many of these companies were losing customers, market share and profits within a few months or years of their apparent triumphs.
What went wrong?
Peter Keen calls it the "Process Paradox." A company’s business condition can falter even as process redesign efforts reduce costs and raise quality. This is because improving operational effectiveness --while vital-- usually does not impact your position in the market. "Few companies have competed successfully on the basis of operational effectiveness over an extended period of time," according to Michael Porter.
Help Your Company Realize The Real, Long-Term Benefits of Process Reengineering and Process Management
Some of the biggest losers of the "Reengineering Revolution" aren’t the companies that failed. They are the companies that made dramatic operational improvements without impacting their competitive position or, worse, companies that created new capabilities that they failed to leverage for strategic advantage.
To leverage process excellence your company must:
- Align process planning/management with strategic planning
- Build core processes into competitive strengths
- Develop strategies to capitalize on these competitive capabilities
By linking strategy and process, your company can convert operational process excellence into distinct strategic advantages that yield a lasting competitive edge. That’s where this important seminar comes in.
You will learn a structured and proven methods for developing effective strategic plans, evaluating the impact of process performance on strategic objectives, and creating operational plans that will yield process excellence and a sustainable competitive edge.
We truly believe Linking Strategy & Process will provide knowledge, skills and insights you can use to dramatically improve your organization’s short-term performance and long-term competitive position. Act now! Enroll a team of key leaders today.
You'll Benefit Most From This Seminar If You Are A...
- Leader or key member of a strategic planning team
- Process Owner or Manager
- President, Vice President, COO or senior executive
- Director of process improvement or reengineering
- Manager who is actively involved in your organization's process management and/or strategic planning efforts
The skills delivered in this seminar can be applied in manufacturing, service, utility, health care and public sector organizations.
How to Leverage Process Excellence to Improve Your Profitability and Competitive Advantage
SEMINAR OUTLINE
"For the first time, [senior managers] are reshaping business and work processes to align them with strategy while making them more customer-oriented and efficient."
--Paul Allaire
Chairman and CEO
Xerox
I. Introduction
- The traditional approach to strategy and process
- Building a sustainable competitive advantage in today’s business environment
- Strategy & Process: A two-way relationship
II. Building a Process-Focused Strategy
- Process & Strategy
- Your mission
- Understanding the business environment
- Identifying opportunities to increase market share and fulfill the corporate mission
- Identifying core processes and strategic capabilities
- Analyzing the impact of process excellence on strategy opportunities
- Selecting a strategy that best capitalizes on your distinctive process capabilities and unique value chain
III. Implementing Strategy Through Process Management
- Strategize & Process
- Devising operational plans that will achieve strategic objectives
- Catchball: Getting buy-in from operational leaders
- Linking cross-functional process measures to strategic objectives
- Gaining alignment and commitment
- Executing strategy through process management
IV. Sustaining the Competitive Edge
- Managing the process life cycle
- Maintaining the link between process and strategy
WHAT YOU WILL LEARN
- How to quantify the two-way relationship between strategy and process performance
- How to create a strategic plan that leverages unique process capabilities (or core competencies) to successfully position your company in the market.
- How to capitalize on process reengineering and process improvement successes to create a competitive advantage.
- How to identify opportunities to increase market share and fulfill the corporate mission.
- How to identify customer needs and performance gaps.
- How to build capabilities that can be leveraged for strategic advantage.
- How to measure the performance of core processes.
- How to assess the impact of process performance on your bottom line.
- How to utilize hoshin planning techniques create operational plans that can be quickly converted into productive processes.
- How to align management systems to support strategic, cross-functional process performance.
- How to dramatically improve all measures of organizational success.
© Copyright 2010, Orion Development Group