Mapping and Deploying Strategy in the Public Sector
How to Clarify, Deploy and Manage Strategy in the Public Sector
A One-Day Seminar
- Identify critical performance improvement initiatives by defining and mapping key strategic issues
- Clarify and communicate strategic priorities
- Jumpstart strategic planning efforts
"The ultimate goal in implementing strategic planning is that your community's needs and future visions are met in a way that is not only efficient, but also equitable."
Local Government Management Guide
New York State
Developing Your Public Sector Balanced Scorecard
- Adjust the four BSC perspectives to your government environment
- Select performance measures that make sense for your organization
- Utilize the Balanced Scorecard as a strategic management system that can drive "non-corporate" objectives
How to Clarify, Deploy and Manage Strategy in the Public Sector
The key challenge of strategic management is laying a foundation for success in the future while simultaneously meeting today's demands. Elections, budgets, regulatory restrictions, and media attention are just a few of the factors that intensify this challenge in the public sector.
Strategy Mapping: Seeing how the pieces fit together
With so many factors exerting pressure on day-to-day operations, it is very difficult to maintain a strategic focus and almost impossible for a single functional area to advance strategic objectives. The strategy map forces your organization to think about how the various functions interact with and support each other.
A strategy map is a management tool that articulates an organization's strategy through a series of cross-functional cause-and-effect relationships. Building a strategy map involves linking the key strategic themes from the four Balanced Scorecard perspectives. These perspectives are easily adapted for application in the public sector:
The result is a graphical representation of your organization's strategy that can be easily built and clearly communicated. As a result, your public sector organization can quickly:
- Develop a common sense of purpose and direction
- Determine which initiatives are most critical to strategic plan execution
- Identify what measures would be best to assess strategic performance
Balanced Scorecard: What gets measured, gets done
At all levels of government, the Balanced Scorecard is used to successfully monitor and maintain strategic direction in the face of the economic and political changes that are unique to public sector operations. Steven W. Relyea, Vice Chancellor for Business Affairs at the University of California, San Diego summed it up best:
"The Balanced Scorecard process provides UCSD with a roadmap on where it should focus its energies, priorities, and resources. During difficult budgetary times, the BSC approach is indispensable. While some have viewed an approach such as the Balanced Scorecard as optional in the past, many will find it a key to survival in this era of shrinking funds."
Together, Strategy Maps and the Balanced Scorecard provide you with the one-two punch that can help clarify and prioritize strategic objectives, focus cross-functional activities on those objectives, and monitor your progress toward fulfilling your public sector organization's mission. Act Now! Enroll a team of key executives and managers today!
You Will Learn How To:
- Identify critical performance improvement initiatives by defining and mapping key strategic issues
- Clarify and communicate strategic priorities
- Jumpstart strategic planning efforts
SEMINAR OUTLINE
- The Strategy-Focused Organization
- Background: the need to think strategically
- Linkage to the Balanced Scorecard
- Types of Organizational Strategies
- Product leadership
- Customer intimacy
- Operational excellence
- Examples
- Developing a Strategy
- Customer Intimacy
- Identifying key customer groups
- System maps - mapping customer relationships workshop
- Solidifying key customer relationships
- Operational Excellence
- Leveraging process performance
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