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Strategy Maps

How to Link Strategic Objectives to Operational Initiatives

A One-Day Seminars

Credits: 12 PDUs

Dates and Locations

• Evaluate your company's strategic position and opportunities
• Build a Strategy Map that clarifies how and why your seemingly disparate initiatives and resources can be leveraged to deliver "big picture" results
• Deploy strategy by executing performance improvement initiatives that are linked to the corporate vision and objectives

“In essence, a corporate scorecard is a sophisticated business model that helps a company understand what's really driving its success.“
- Joel Kurtzman, Forbes

	Seminar Outline
	Who Should Attend

A Balanced Measurement System and Strategy Maps Drive Sustainable Strategic and Operational Success

"What gets measured gets done." It's a business axiom you've heard a thousand times. Unfortunately, the things most companies measure (short-term financial performance and local productivity) don't determine long-term success in a competitive marketplace.

Strategy Maps
Linkage is the key to transforming the Balanced Scorecard from a measurement tool to a management tool. Using traditional management techniques, process improvement initiatives can become islands unto themselves: projects that have local impact but do not advance corporate strategy. The Balanced Scorecard process creates maps that define how strategic objectives interact to deliver desired results. These strategy maps can be expanded to fully define and communicate how strategy should be deployed and implemented in your organization via strategic process improvement projects. At Strategy Maps, you will learn how to:

• Analyze strategic opportunities
• Build strategy maps to capitalize on these opportunities
• Use your maps and scorecard to manage strategy

The Balanced Scorecard and Strategy Maps represent a breakthrough in the ways operational performance and strategic progress are stimulated and managed. Put it to work for your organization. Act now! Enroll yourself and a team of key leaders today!

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You’ll Benefit Most From These Seminars If You Are A...

• Senior executive responsible for making strategic decisions
• Chief Financial Officer or Controller
• Executive, manager or director accountable for both operational performance and achieving strategic objectives
• Coordinator of a project-based improvement program such as MBO or TQM
• Leader who manages your company's performance appraisal/management system
• Member of a strategic planning task force

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Seminar Outline

1. The Strategy-Focused Organization
1. Background: the need to think strategically
2. Linkage to the Balanced Scorecard


2. Types of Organizational Strategies
1. Product leadership
2. Customer intimacy
3. Operational excellence
4. Examples


3. Developing a Strategy
1. Customer Intimacy
1. Identifying key customer groups
2. System maps - mapping customer relationships workshop
3. Solidifying key customer relationships
2. Operational Excellence
1. Leveraging process performance
2. Identifying strategic process gaps workshop
3. Product Leadership
1. What is the "best" product?
2. Key considerations


4. Building a Strategy Map
1. Generating key strategic data
2. Identifying key themes
3. The strategy map: linking key objectives workshop
4. How to use the strategy map
5. Tips for implementation

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PMI®, PMP®, and PMBOK® are registered trademarks of the Project Management Institute, Inc. registered in the United States and other nations. CBAP® and IIBA® are registered trademarks of International Institute of Business Analysis.    ©2010-2020 Orion Development Group. All Rights Reserved.